HIGHER EDUCATION TEACHER’S DIGITAL VIDEO BRAND FORMATION: TECHNICAL ASPECTS
DOI:
https://doi.org/10.28925/1609-8595.2025.2.8Keywords:
brand, digital video brand, educational video content, higher education teacher, technical aspects of video content.Abstract
The article examines the technical aspects of a higher education teacher’s digital video brand formation as one of the key tools for effective communication with students in the context of the digital transformation of education and the spread of distance learning. The importance of educational video content for improving the quality of educational interaction, expanding the audience, increasing students’ engagement, and strengthening the professional image of teachers is substantiated. It has been established that educational video content not only performs a didactic function but also plays an important role in shaping the professional image and increasing the recognition of the teacher, expanding the target audience, and ensuring flexibility and personalisation of learning. The author’s definition of the concept of “digital video brand of a higher education institution teacher” is presented. It is a component of the teacher’s personal brand, which is implemented in the educational video content created by the teachers, representing their professional competence, pedagogical individuality and values in the digital environment and contributing to the strengthening of the academic image of both the teacher and the higher education institution. The structural components of the formation of a digital video brand of a higher education institution teacher have been identified: a personality, content, and a platform. The technical aspects of designing educational videos have been analysed: image and sound quality, duration, recording format, recording and editing services, as well as the choice of a platform for publishing content. The obtained results can be used as a basis for further research in the field of personal branding in education, pedagogical video production, digital communication, and media didactics.
References
Buinytska, O., Terletska, T., & Lymarenko, V. (2025). Prohrama pidvyshchennia kvalifikatsii dlia naukovo-pedahohichnykh pratsivnykiv «tsyfrovyi videobrend vykladacha» [Professional development program for academic staff «Digital video brand of a teacher»]. https://kubg.edu.ua/images/stories/Departaments/nnc.rpl/PK_videobrend.pdf
Dragan-Ivanets, N., & Synorub, H. (2021). Navchalne video yak tvorchyi proiekt studentiv-zhurnalistiv v umovakh dystantsiinoho navchannia (na prykladi dystsypliny «Spetsializatsiia: internet, telebachennia») [Educational video as a creative project of journalism students under distance learning conditions (based on the course “Specialization: Internet, television”)]. Scientific Notes of Ternopil Volodymyr Hnatiuk National Pedagogical University. Series: Pedagogy, 2, 138–144. https://doi.org/10.25128/2415-3605.21.2.18
Kontseptsiia rozvytku tsyfrovykh kompetentnostei. Rozporiadzhennia Kabinetu Ministriv Ukrainy № 167-р vid 03.03.2021 r. [Concept for the development of digital competences. Order of the Cabinet of Ministers of Ukraine No. 167-r dated 03.03.2021] (2021). https://zakon.rada.gov.ua/laws/show/167-2021-%D1%80#Text
Ostapovych, N. (2021). Vykorystannia video dlia navchannia maibutnikh likariv medychnoi ta biolohichnoi fizyky – potreba sohodennia [The use of video for teaching future doctors medical and biological physics – a need of today]. Acta Paedagogica Volynienses, 3, 225–232. https://doi.org/10.32782/apv/2021.3.33
Polozhennia pro orhanizatsiiu osvitnoho protsesu v Kyivskomu stolychnomu universyteti imeni Borysa Hrinchenka [Regulations on the organization of the educational process at Borys Grinchenko Kyiv Metropolitan University] (2024). https://kubg.edu.ua/images/stories/Departaments/vdd/documenty_grinchenko_university/rozdil_10/Polozhennia_pro_orhanizatsiiu_osv_protsesu.pdf
Pryhodii, M. A., Hurzhii, A. M., Humennyi, O. D., Holub, I. I., Pryhalinska, T. H., & Voloshyn, A. M. (2023). Tsyfrovi tekhnolohii profesiinoi pidhotovky maibutnikh kvalifikovanykh robitnykiv u voiennyi ta povojenyi chas: navchalno-metodychnyi posibnyk [Digital technologies for professional training of future skilled workers during wartime and post-war period: a training manual]. Institute of Vocational Education of the NAPS of Ukraine. https://doi.org/10.32835/978-617-95325-9-7/2023
Slovnyk.ua [Dictionary.ua] (2025). https://slovnyk.ua/index.php?swrd=%D1%86%D0%B8%D1%84%D1%80%D0%BE%D0%B2%D0%B8%D0%B9
Slovotvir. Onlain slovnyk [Word formation. Online dictionary»]. (2025). https://slovotvir.org.ua/
Shabala, Yu. (2024). Osobystyi brendbuk pedahoha: metodychnyi poradnyk [Personal brand book of a teacher: a methodological guide]. University of Educational Management of the NAPS of Ukraine. URL: https://lib.iitta.gov.ua/id/eprint/742452/1/%D0%9E%D1%81%D0%BE%D0%B1%D0%B8%D1%81%D1%82%D0%B8%D0%B9%20%D0%B1%D1%80%D0%B5%D0%BD%D0%B4%D0%B1%D1%83%D0%BA%20%D0%BF%D0%B5%D0%B4%D0%B0%D0%B3%D0%BE%D0%B3%D0%B0.pdf
Claxier, T., Chevalier, E., Demailly, Z., Veber, B., Messaadi, I.-A., & Popoff, B. (2024). Social media usage for medical education and smartphone addiction among medical students: web-based survey. Advancing digital health & open science, 10. https://doi.org/10.2196/55149
Dahlan, M., Halim, N., Kamarudin, N., & Ahmad, F. (2023). Exploring interactive video learning: Techniques, applications, and pedagogical insights. International Journal of Advanced and Applied Sciences, 220–230. https://doi.org/10.21833/ijaas.2023.12.024
EDUCAUSE. (n.d.). Digital learning. https://library.educause.edu/topics/teaching-and-learning/digital-learning
Eshuis, J., & Ripoll González, L. (2025). Conceptualising place branding in three approaches: towards a new definition of place brands as embodied experiences. Journal of Place Management and Development, 18 (1), 61–79. https://doi.org/10.1108/JPMD-11-2023-0109
Media Learning Association (2025). Five dimensions of quality in educational videos. https://media-and-learning.eu/subject/higher-education/five-dimensions-of-quality-in-educational-videos/
Gülen, S., & Dönmez, İ. (2024). Effectiveness of Web-supported Videos on Students’ Academic Achievement, Critical Thinking Skills and Three-dimensional Learning. Journal of Learning for Development, 11 (3), 478–491. https://doi.org/10.56059/jl4d.v11i3.936
Jiang, S., & Xiao, F. (2024). How Teachers Contribute to the Sustainability of the University Brand: Evidence from China. Sustainability, 16 (9). https://doi.org/10.3390/su16093793
Khilya, A., Kucharchuk, H., Sabadosh, Y., & Korol, A. (2024). Principles of creating and designing video content for asynchronous learning. Environment. Technology. Resources. Proceedings of the 15th International Scientific and Practical Conference, 2. https://doi.org/10.17770/etr2024vol2.8088
Kovari, A., & Nametovski, Z. (2022). Framework for Preparation of Engaging Online Educational Materials – A Cognitive Approach. Applied Sciences, 12. https://doi.org/10.3390/app12031745
Morze, N., Terletska, T., & Varchenko-Trotsenko, L. (2023). Implementing innovative teaching methods for asynchronous learning using Moodle LMS. CTE 2023: 11th Workshop on Cloud Technologies in Education, December 22, 2023, Kryvyi Rih, Ukraine (pp. 147–163). URL: https://media-and-learning.eu/subject/higher-education/five-dimensions-of-quality-in-educational-videos/
Muca, E., Buonaiuto, G., Lamanna, M., Silvestrelli, S., Ghiaccio, F., Federiconi, A. et al. (2023). Reaching a Wider Audience: Instagram’s Role in Dairy Cow Nutrition Education and Engagement. Animals, 13. https://doi.org/10.3390/ani13223503
Sak, T., Lialiuk, A., Mylko, I., & Savchuk, Ya. (2024). Brand Value on the Ukrainian Dairy Market: Innovative Assessment Methodology and Development of Marketing Strategies. Economics, 12 (3). https://doi.org/10.2478/eoik-2024-0043
Shamsi, F., & Sindhu, I. (2025). Condensing video content: deep learning advancements and challenges in video summarization innovations. IEEE Access. https://doi.org/10.1109/ACCESS.2025.3526068
Shayeb, S., & Daher, W. (2024). The Impact of Using Digital Video Recordings by Prospective Teachers on Their Technological Pedagogical Content Knowledge. European Journal of Investigation in Health, Psychology and Education, 2445–2462. https://doi.org/10.3390/ejihpe14090162
Varchenko-Trotsenko, L., Tiutiunnyk, A., & Terletska, T. (2019). Using video materials in electronic learning courses. Open Educational E-environment of Modern University. Special Edition “New pedagogical approaches in STEAM education”, 375–382. https://doi.org/10.28925/2414-0325.2019s34
Varchenko-Trotsenko, L., Vember, V., & Terletska, T. (2019). Main aspects of educational video materials design for use in educational process of higher educational institutions. Open Educational E-environment of Modern University, 119–126. https://doi.org/10.28925/2414-0325.2019.7.12
Wilson, J. (n.d.). What makes a brand successful? https://stevenjwilson.com/what-makes-a-brand-successful/
Yazla, M., Şafak, T., Aksu, Ş. H., Savran, K., Aydogan, R. F., Arslan, M. et al. (2024). YouTube as a source of information in cardiopulmonary resuscitation for 2020 AHA Resuscitation Guidelines. PeerJ Life & Environments, 12. https://doi.org/10.7717/peerj.18344
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Валерій Лимаренко

This work is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported License.
