TYPES OF DISTRIBUTION CHANNELS EDUCATIONAL SERVICES OF HIGHER EDUCATIONAL INSTITUTIONS
DOI:
https://doi.org/10.28925/1609-8595.2016(1-2)6065Keywords:
distribution channels, educational services, higher education institution, marketingAbstract
During the last years there has been a significant reduction in the number of students who are applying to higher education, which intensifies the competition among higher education institutions and universities to attract and trainees and students.The study and understanding of the channels of distribution of educational services and their preferences for different institutes and universities is important for the strategic planning and marketing of higher education institutions both from the standpoint promotion of services and so the offered level of the training.
Today, European integration and rapid development of information technologies leads to the appearance of new channels of distribution of educational services.
The article gives a typology of distribution channels, depending on the availability of using intermediaries, depending on the direction of used, depending on the level of development of information technologies and Internet, depending on the degree of saturation of the market of educational services, depending on the form of participation, depending on the territorial location, depending on the number of intermediaries affect the value of market contacts, depending on the stability of partnerships, depending on the length of the process of attracting potential students and trainees, etc.
So, efficient use of these channels of distribution gives unconditional competitive advantage of modern higher education institutions. The article describes the typology of distribution channels as one of the most popular spheres of modern marketing allowing supporting constant connection with students and trainees. Also perspectives of ways are channels of distribution related to increase popularity among all age groups with maximum reach of young generation and gives recommendations on their use.
References
Архипов А. Ю., Рогова Т. М., Савченкова И. Н. Высшие учебные заведения в привлечении, обучении и адаптации иностранных студентов (на примере Южного федерального университета) / А. Ю. Архипов, Т. М. Рогова, И. Н. Савченкова. // Terra Economicus. –2013. – №1-2 (11). – С. 124 – 128.
Захарова А. В. Коммуникационная стратегия вуза как средство повышения конкурентоспособности на современном этапе развития высшего образования / А. В. Захарова // Сибирский педагогический журнал. –2014. –№1. – С. 110 – 115.
Касимова Р. Р., Соколова Н. Г. Интегрированные маркетинговые коммуникации и специфика их применения в продвижении образовательных услуг вуза / Р. Р. Касимова, Н. Г. Соколова // Вестник Иж ГТУ имени М.Т. Калашникова. –2015. – №3 (35). – С. 60 – 62.
Никоноров В. М. Системный подход в сфере профессионального образования и дистанционные образовательные технологии / В. М. Никоноров // Проблемы современной экономики. – 2016. – №1 (57). – С. 185 – 188.
Пашкус Н. А., Пашкус В. Ю. Ценностные изменения профессиональных приоритетов в России под. воздействием внедрения инструмента образовательного кредитования / Н. А. Пашкус и В. Ю. Пашкус// Проблемы современной экономики. –2010. –№3 (35). – С. 134 –138.
Питухин Е. А., Кекконен А. Л. , Сигова С. В. Прозрачная информационная среда как способ повышения привлекательности вузов для абитуриентов / Е. А. Питухин, А. Л. Кекконен, С. В. Сигова // Журнал «Университетское управление: практика и анализ». – 2015. – №2 (96). – С. 94 – 103.
Сударкина Х. В.Маркетинг образовательных услуг вуза: особенности, возможности, перспективы / Х. В. Сударкина// Известия Южного федерального университета. Технические науки. – 2012. – №8 (133). – С. 138 – 142.
Bester, Nicolette; Di Vito-Smith, Michelle; McGarry, Theresa The Effectiveness of an Educational Brochure as a Risk Minimization Activity to Communicate Important Rare Adverse Events to Health-Care Professionals / Nicolette Bester, Michelle Di Vito-Smith, Theresa McGarry // Advances in therapy. – 2016. – №33 (2). – рр. 167 – 177.
Dutta-Moscato, Joyeeta; Gopalakrishnan, Vanathi; Lotze, Michael T; Creating a pipeline of talent for informatics : STEM initiative for high school students in computer science, biology, and biomedical informatics / Dutta-Moscato, Joyeeta; Gopalakrishnan, Vanathi; Lotze, T. Michael // Journal of pathology informatics. – 2014. –№5. – рр. 12 – 14.
Douglass, John Aubrey International Berkeley: Past and Current Debates on the Role of International Students in an American University / Douglass, Aubrey John // Voprosy obrazovaniya. –2015. –№2. – рр. 76 – 108.
Nambisan, Shashi S.; Alleman, James E.; Larson, Sandra Q. Pilot Initiative in Iowa for an Intern Development and Management Program/ Nambisan, S. Shashi.; Alleman, E. James; Larson, Q. Sandra. // Transportation research record. –2014. –№2414. – рр. 35 – 44.
Simas Filho, Eduardo F.; Pena, Fabio L. A.; de Albuquerque, Maria C. S. Hands-on activities in experimental high-energy physics for attraction and motivation to engineering careers/ Filho Simas, F Eduardo, Pena, L. A. Fabio, de Albuquerque, C. S Maria // International journal of electrical engineering education in therapy . –2016. –№1 (53). – рр. 72 –86.
Downloads
How to Cite
Issue
Section
License
Copyright (c) 2020 Olena Sobolieva-Tereshchenko
This work is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported License.
