INTEGRATION OF STARTUP TOPICS WITH THE CONTENT OF PROFESSIONAL TRAINING OF FUTURE ECONOMISTS

Abstract

The article substantiates the feasibility of forming entrepreneurial competence of future economists on the basis of a startup-oriented approach in the process of studying in higher education institutions. The relevance of the study is due to the need to harmonize the professional training of higher education students with the requirements of the innovative economy, the development of startup ecosystems and the public demand for specialists capable of operating in conditions of uncertainty, risk and rapid change. The purpose of the study is to develop an approach to the formation of entrepreneurial competence in future economists by introducing startup topics into the content of educational components of bachelor's programs. To achieve the goal, educational and professional programs in the specialty C1 Economics were analyzed, a list of mandatory educational components was determined, the content of which should be updated, their target characteristics and expected learning outcomes were formulated. A cross-cutting content line on startup management was proposed, covering theoretical training, practice-oriented tasks, teamwork, business process modeling, development of a minimum viable product, financial and investment justification of projects. Special attention was paid to the organization of coursework according to the principle of “one idea – three stages of implementation”, which ensures continuity, gradual complication and investment orientation of the result. The developed three-level model (initiation, stabilization and adaptation, scaling) allows you to gradually form the ability to move from an idea to a validated business model, optimization of activities and international development of a startup. The implementation of the proposed approach will contribute to the integration of theoretical knowledge with the practice of innovative entrepreneurship, the formation of entrepreneurial competence and the development of investment thinking, and the improvement of the quality of professional training of future economists.